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That, coupled
with the fact that more and more people turn to the Internet for
purchasing information, makes it critical for you to be on-line with
your business.
A web site
also shifts the way we normally spend our time doing business. A web
site is designed to make selling what you have easier so that you
spend more time on "actual" paying customers instead of
spending your time answering questions about what you are selling...
Someone who contacts you after viewing your web site knows the
answers already - so - you spend your time on the final stages of the sale.
The
question then becomes...
"How
do we get more people to our web site?"
There is a
proven and current system of methods utilizing the correct software
and e-marketing know how to do just that. Simply put, there are 2
sure-fire ways to positively influence people to know and come to
your web site: On-line and Off-Line.
THE ONLINE METHOD:
The on-line
method is simply getting the links to your main web site pages in
front of potential customers so they can enter your web site when
they search for your type of business. To do this, you'll need to
have your links integrated within the tools people are actually using
to shop and find their information... the search engines, search
directories, link pages and on-line classified ads. It is important
to get your links into these 4 major areas because when people
actively search for your services or your product - you have
to be found quickly (within the top 3 positions). The following
methods need to be discussed with your webmaster to ensure that you
are indeed found within these searching utilities:
1. Use of
customized and trigger-effective Meta Tags within the main pages of
your web site. Your webmaster should know what Meta Tags are, and how
to place them within your web site. There are many ways of
determining what key words and phrases should be used within your
Meta Tags. This is a science in of its self.
2. Proper
Submission to as many of these on-line search utilities so that they
will index you properly and as close to the top as possible.
3. Consistent
on-line research to find out where you are listed effectively and
where you aren't; then, proceeding to concentrate on obtaining
effective listings where you are not showing up. Monthly
re-submissions to some of these search tools will be necessary.
In the past,
getting to the top of the search engines and online directories was a
complete hit and miss proposition. Webmasters all relied on
programming Meta Tags as best as they could, and submitted our web
site pages to these engines and directories, then sat back and waited
to see the results.
Well, we still
have to do this, but getting to the top of the search engines has now
become a concrete marketing science.
4. This above
all: Establish working relationships with the the companies that will
place your listing into the top 3 spots of these major search engines
and directories such as Yahoo!, AOL, Alta Vista, CNN.com & MSN.
Only few companies work with the majority of the top 10 search
engines and directories. Berryfield is one
of these companies.
The Off-Line
method works by placing your web site on all printed material
and advertisements. On business cards, brochures, envelopes,
letterhead, postcards, bill-boards and on your/your employees' car.
These are all incredible ways to get the web site address in the
heads of those you come in contact with.
Use these
methods in combination with one another to start getting the "best
bang for your marketing dollars".
When you really want to succeed on-line, contact us here at BerryField.
We are one of the few firms that can handle all aspects of your web
site from graphic design to programming to proper marketing on-line
and off-line. We are actually one of few firms that have the Internet
technology to submit your web site to over 386 THOUSAND of
these on-line search utilities every month, and can take the worry
out of all elements to effectively bringing targeted and potential
customers to your web site. Let us show you how to bring the
customers you would have never known about otherwise.
David Stanfill
Webmaster -
BerryField, Inc. |
