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1,001 Ways to Keep Customers Coming Back
The
100 Absolutely Unbreakable Laws of Business Success
The
21st Century Supervisor
Achieving
Success Through Social Capital
Adversity
Quotient @ Work
The Agenda
- Michael Hammer
The Art of Possibility
The Art of War
- Sun Tzu
(ancient
Chinese text on the planning of military operations... or your business!)
Assimilating
New Leaders
Beat the Street
- Peter Lynch
BEWARE THE
NAKED MAN WHO OFFERS YOU HIS SHIRT - Harvey MacKay (people,
money, and business knowledge)
Blown to Bits
- Philip Evans
BORN TO WIN
- Muriel James and Dorothy Jongeward
(classic on
Transactional Analysis; Parent-Adult-Child Structure Analysis)
Brand Asset Management
- Scott M. Davis
Brand Leadership
Brand New
Brand Warfare
Break the Rules
Building Brandwidth
- Sergio Zyman and Scott Miller
Built to Last
- James C. Collins and Jerry I. Porras
Bullseye!
Burnout
/ The High Cost of Achievement
-
Dr. Herbert J. Freudenberger, Ph.D. (beating the high cost of success)
Business to Business Direct Marketing
- Bernie Goldburg and Tracy Emerick
(“how
to” textbook on B2B marketing)
The
Capitalist Philosophers
Capitalize
on Merger Chaos
Cash Rules
The Channel Advantage
- Lawrence G. Friedman and Timothy R. Furey
Choosing Success
/ Transactional Analysis on the
Job
- Dorothy Jongeward, Ph.D, and Philip C. Seyer, M.A.
Business
Application of T.A. and Understanding Behavior
Collaborative
Advantage
Competing
for Talent
Complete Guide to Executive Manners
- Letitia Baldrige (best seller and guide to what isn’t
taught in business school)
Creating a
Culture of Competence
Creative Destruction
The
Creative Executive
Culture.com -
Peg Neuhauser, Ray Bender and Kirk Stromberg
The
Customer-Centered Enterprise - Harvey Thompson
The
Customer Marketing Method
Customer
Once, Client Forever
The
Customer Revolution - Patricia B. Seybold
Customers Rule!
Customer Winback
- Jill Griffin and Michael W. Lowenstein
Differentiate
or Die - Jack Trout and Steve Rivkin
Digital Capital
Dig Your Well Before You're Thirsty
- Harvey MacKay (building and maintaining the network you need)
Discovering
the Leader in You
Driving
Customer Equity
eBrands
e-Profit
- Peter S. Cohan
Evolve!
Executive Instinct
Executive
Resource Management
Free Agent Nation
- Daniel H. Pink |
Frogs Into Princes
- Richard Bandler and John Grinder (mirroring your prospects using
Neuro-Linguistic Programming)
From .com
to .profit
Full Price
The Future
of Leadership
Future Perfect
Future Wealth
Games People Play
- Eric Berne, M.D. (originator of T.A.; pyschology of relationships)
Generations
at Work - Ron Zemke, Claire Raines, and Bob Filipczak
Getting Results
Global Teams
Good To Great
- Jim Collins
Guerilla Marketing
The Hard
Road to the Softer Side
Hidden Value
- Charles A. O'Reilly III and Jeffrey Pfeffer
How Digital
Is Your Business? - Adrian J. Slywotzky and David J. Morrison
How to Hire
& Develop Your Next Top Performer
I’m
OK — You're OK
- Tom Harris, M.D. (how our feelings aboout ourselves influence relationships)
Improving
Customer Satisfaction, Loyalty, and Profit - Michael D. Johnson
and Anders Gustafsson
In
and Out of the Garbage Pail
- Frederick “Fritz” Perls, M.D. (classic on Gestalt
Therapy and self-awareness)
Keeping the
People Who Keep You in Business - Leigh Branham
The
Invisible Touch
It Takes a
Prophet to Make a Profit
Judo Strategy
- Jurgen Schrempp
Key Customers
The
Leadership Pipeline
Leading the Revolution
- Gary Hamel
Leading Up
Learning in Action
Living on
the Fault Line
Making the
Cisco Connection
Making the
Invisible Visible
Managing
Crises Before They Happen - Ian I. Mitroff with Gus Anagnos
Managing Up
Marketing Outrageously
The
Marketing Plan
The McGraw-Hill 36-Hour Marketing Course
- Jeffrey L. Seglin (effective substitute for business degree in marketing)
MetaCapitalism
Millionaire
Mission Critical
More Than a Motorcycle
The Natural
Laws of Business
Ogilvy on Advertising
- David Ogilvy (candid look at the advertising industry and what works)
Pay People Right!
PeopleSmart
Permission Marketing
The
Politics of the Family
- R.D. Laing (how previous generations pass on outdated attitudes)
The Power
of Gold
The
Prince
- Machiavelli
Procrastination
/ Why
You Do It,
What
To Do About It
- Jane B. Burka, Ph.D., and Lenora M. Yuen, Ph.D. (a humorous look
at a problem and how to manage it) |
Profit from
the Core - Chris Zook with James Allen
The
Profit Zone
- Adrian J. Slywotzky and David Morrison (corporate strategy and
reinvention to win in the marketplace)
The Project
Manager's MBA - Dennis J.Cohen and Robert J. Graham
Power Talk
Practice
What You Preach
Proven
Strategies in Competitive Intelligence
Psycho-Cybernetics
- Maxwell Maltz, M.D. (classic on how to use rational thinking)
Rainmaker
Reclaiming
the Fire
The
Relationship-Based Enterprise
Rewarding Excellence
Rich
Dad Poor Dad
- Robert Kiyosaki (what conventional education doesn't teach)
The
Richest Man In Babylon -
George S. Clason (thrift and personal wealth and the road to prosperity)
The ROI of
Human Capital
Scripts
People Live
- Claude Steiner (living out of harmony when controlled by a script)
The Secret Handshake
Secrets of
Power Marketing
Secrets of
Question Based Selling - Thomas A. Freese
Serious Play
The
Seven Habits Of Highly Effective People -
Stephen R. Covey (classic on gaining control of your personal and
professional life)
Shopping
for Identity
Six Sigma
- Mikel Harry, Ph.D. and Richard Schroeder
The Smart
Manager’s F.A.Q. Guide
The Social
Life of Information
Spin
Selling
Start
Small, Finish Big
The
Strategy-Focused Organization - Robert S. Kaplan and David P. Norton
Streetwise Marketing
Plan
- Don Debelak (sensible templates for buliding a marketing plan)
Swim
with the Sharks without Being Eaten Alive -
Harvey MacKay (outselling and outnegotiating your competition in business)
Target
Marketing
Tested
Advertising Methods
- John Caples (proven advertising techniques from legend in advertising)
A Time For Leadership
Total
Career Fitness
The Trusted Advisor
- David H. Maister, Charles H. Green and Robert M. Galford
Turn It Off
Use The News
What Do I
Do Now?
What the
CEO Wants You to Know
What
It Takes To Succeed In Sales
- Jeanne and Herbert Greenberg (statistical study on
characteristics of empathy, ego, motivation)
When
Smart People Fail
/ Rebuilding
Yourself for Success
- Carole Hyatt and Linda Gottlieb (case histories with reassuring
advice that all have failed)
Winning
Market Leadership
Winning Score
Winning the
Influence Game
Winning the
Talent Wars
The
Workplace Law Advisor
World View |
