You want to see people shut up?
Tell them your Creative Director’s
from southwest Virginia.

There’s nothing really wrong with this place.
Precisely.
This is a place of contentment.
There’s very little wrong here.

In Roanoke we embrace our small business,
our art and culture—without the trafffic.
In the New River Valley, we tackle our
research and development—without the distraction.
Our history in Shenandoah—can’t be matched.
And in the Blue Ridge Mountains—
we live a calendar scene every day.

Contentment.
That’s a marketing/creative director’s biggest challenge.

This is a place where decisions are never made in haste.
Tradition is deeply entrenched. Movement isn’t always
a top priority when you’re comfortable.

People don’t always know what to say
about a place that’s just a nice place to live.
Where there’s nothing really wrong.

For most creative directors—it’s the last place on earth.
It’s the toughest market in the world.

This is why your creative director is from southwest Virginia.
An unexpected place to get people to respond.
Even if you just make them shut up.